Voice search optimization is the procedure of optimizing your pages to pop up in voice searches. When you optimize for voice search, you optimize for the way people operate verbal searches. Voice search optimization gives you the opportunity to have your pages read out loud by any voice search device.
The voice search process is easy. Here’s how voice search works:
- Users invoke the voice search device using the key phrase (“Ok Google,” “Alexa,”)
- Users ask a question
- The voice search mechanism reads the answer
When you ask Google a question on devices like Google Home, it will at times tell you, “I sent you a link in your Google Assistant” (or something similar), and then send you a link to the website it scans the answer from in Google Assistant.
Devices like Siri, however, are a little more distinct for many queries, Siri won’t read the answer aloud, but rather, will tell you what it found on the web that fits your search inquiry.
Sounds interesting, isn’t it?
Why Do People Love Voice Search?
Most of us already know that voice search is the new set ‘trend’ and it proceeds to thrive in popularity and importance. Voice search is here to stay
The growth of voice search in 2019 continues, even as traditional desktop, and mobile searches persist to stay strong.
Marketers will need to become more ready to adjust their digital protocols around this. A few stats:
How We Work
Voice Search SEO Process
Google Voice Search is completely compatible with dozens of products and applications. More than that, voice search has become a vital part of the Google experience and has even shaped how Google’s algorithms handle particular types of queries. And at 6MG SEO, there are different process flows that we follow, like –
Keyword Research
Improving the Loading Speed of Your Website
Business Keyword Research
Restructure Your Website Content
Targeting Long-Tail Keyword Phrases
Creating & Optimize Google My Business Listings
How is Voice Search going to be important?
Voice Search Analytics Helps Paint A More Complete Picture of Attribution
Today’s world is a multi-device media background. No longer are the times of unique sessions, singular device conversion paths.
Voice Search Analytics Can Be a Data Gold Mine for User Intent
As voice search goes on to grow, it will become more crucial to fully understand user intent. This is to provide the best feasible search results for users, all based on key phrases and long-tail keywords.
Voice Search Analytics Can Help Map Out Content Strategies
Having insights into what users are searching via voice is important, as well as what Google is subsiding for those results as well.
Voice Search Analytics Can Provide Guidance for Local SEO Strategies
Data collected from the voice search is extremely significant for local businesses. The probable reasons could be as derived from a study: 58% of consumers have used a voice search to find local business information within the last year.
- 46 % of voice search users look for a local business daily.
- 27% visit the website of a local business after conducting a voice search.
- 76% of smart home speaker users conduct local searches at least once a week – with 53% performing daily searches.
Top reasons to increase voice search for global mobile users
All We Need is Mobile Internet. Bingo! Turns out the world needs it more every day. The more we use it – the more we require it. No wonder we spend mobile web traffic at ever-growing rates.
Did you know that the release date of 5G wireless was April 11, 2019, for the US? All we have to do is a pause and see how the next generation of wireless technology will impact the world of business and liberty.
One thing is certain: It will definitely add new chances to the way we live, work, and play.
In 2020 we can safely say mobile internet is not only widely accessible but also extremely affordable.
Instagram, Facebook, WhatsApp, Twitter, Goodreads, Pinterest, Amazon, you name it. We carry them in our pocket all day, isn’t that convenient?
Speaking of social media, can imagine being able to access your accounts only on a computer or a laptop? What a startling thought! Do you think you can overcome without a smartphone for a day? Another brain freezes. And now to the point. What percentage of internet traffic is mobile in 2018? Brace yourselves! 52.2% of all website traffic worldwide was generated through mobile phones in 2018. All right, we have our answer now!
How is Voice Search Different from Normal Search?
- Voice search has lengthier queries
- Voice search enables natural language
- Voice search tends to be more locally ridden
On an average text, the search is somewhere between 1-3 words whereas searchers these days know that they don’t need to type in full sentences to get the outcomes that they want. We’re not inquiring of Jeeves anymore! Comparatively, voice search is mostly longer-tailed keywords, with 7+ words.
To assure you are coming out in the search for these longer queries, make sure that your match types are not prohibiting you from showing up in the SERPs. Wide match modifier keywords are a great way to improve your reach while conserving control over what searches you appear on.
When using voice search, we are commonly asking Google, Siri, Cortana, etc. for answers to questions. In fact, with time we’ve seen decent growth in searches that start with questions, and those questions do a much better job in disclosing the inteno of the search.
Mobile voice searches are 3X more inclined to be local-based than text search. In fact, two of the substantial use cases for voice search is calling someone and asking for directions. This places huge importance on both location and call extensions. As a best practice, it’s always best to utilize all ad extensions that make sense for your company/business, however if you have a phone number and/or physical location, these locally-driven extensions are now crucial.
Frequently Asked Questions
Voice search is being used a lot by the searchers nowadays. This is because people find it more convenient and faster enough to use voice search to get the search engine results they want. A normal SEO does not support voice search, because of this limitation, voice search will dominate normal SEO.
There are certain constant tasks that you have to do in order to optimize your website for voice search friendly.
They are,
● Creating long form and short form contents.
● Creating an FAQ page for your website
● Securing your website with SSL
● Using simple and conversational words in the content
● Being active on social medias
● Get the top of the search engine result pages (SERPs) and keep on working to stay there.
There are a few simple tips which can help you optimize your content for voice search.
● Focusing on phrases and longtail keywords.
● Being conversational and simple in your content.
● Setting up an FAQ page for your website.
● Using important and relevant keywords in your content will help you drive traffic to your website.
Voice search gets more searches than normal search, this is because voice search gives accurate and faster results which enhances the user experience in search engines. Due to this prolific use, search engines such as Google are planning a higher emphasis on voice search optimization. This is how voice search impacts SEO.
By the year 2020, half of all online searches are made through voice search. As per the recent survey data, it’s found that nearly 50% of web searches are voice searches due to its enhanced user experience.
Since the number of web searches is higher in voice search than the normal search, voice search becomes the future in SEO. If people are using their voice rather than looking at a website, you need to be ranking number one in order to be heard by the user. So, it is important to optimize your website for voice friendly as it is the future in SEO.
Voice search – a speech recognition technology allows users to search by giving voice command aloud rather than typing them into a search field. As voice search includes open-domain keyword query on any information on the internet. It reduces the time normally taken to provide results, and produces accurate results in a quick manner.