SEO copywriting is nothing but creating useful, compelling, and valuable content that targets specific keywords so that other people will gladly promote it on social media platforms. As a result, this increases the authority and relevance of the content and improves the ranking on Google for the selected keywords. It simply means, when you highly recommend something, Google sees it relevant and you will achieve greater SEO content results.
SEO copywriting is a specialized form of online writing that:
- Contains key phrases — words your target reader types into a search box to find the information he / she wants.
- Helps online content or copies rank higher in search results (such as Google).
- Drives qualified traffic.
SEO copywriting is quality writing. Period. The key phrases shouldn’t make the writing hard-to-read, sound repetitive, or lose its conversion focus.
SEO copywriting helps you target your customers and solve their specific problems with well-crafted content.