Identify Your Search Engine: Each county uses its own search engines. Though google holds majority of the market share in most countries, including India, there are a lot of geographies where in users utilise local websites. Japan majorly works alongside Yahoo! while Russia, for example, uses Yandex as its main platform. Equipping your content, phrases and keywords to match that of the search engine of your major demographic and user group will help you succeed in providing global SEO services.