Passage Rankings and Meta Tags: With the new Google feature, the search engine does not just rank web pages, but also parts of your written content. In other words, it is now possible that when a user searches for a specific query that is mentioned as a part of your material, it brings that particular sub-section of your content to light. Well structured and planned use of headings and sub-headings makes it easier to do so allowing an increase in the number of views. Having separate meta titles and meta descriptions that keep to a certain number of characters, as framed by google, will aid it providing users with clear and crisp text directly on their search page influencing them to read further.